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Keeping Traditional Art alive

Updated: Jun 1




Preserving and protecting the skills and knowledge of traditional crafts has become a growing challenge. So, it is high time that art forms are revived and brought to life by spreading awareness about them in today's urban space.


Flugel is aspiring to provide a fair wage to these hard working artisans who make beautiful handcrafted items in an attempt to give job security to them as well as keep this art from getting lost in today's rapid urbanisation.

In today's ever growing technological and industrialized world, people are forgetting the traditional art & crafts and moving towards new and fast fashion. Due to this, artisans are moving to alternative income generation methods, for instance - daily wage labour jobs, farming working on minimum or even less than minimum wages or are trapped in a situation where they have no means of income due to less demand of such art and talent. Preserving and protecting the skills and knowledge of traditional crafts has become a growing challenge. So, it is high time that art forms are revived and brought to life by spreading awareness about them in today's urban space. Flugel is aspiring to provide a fair wage to these hard working artisans who make beautiful handcrafted items in an attempt to give job security to them as well as keep this art from getting lost in today's rapid urbanisation.